It is all along wht is depicted in
Fig23.
The electrical characteristics (arc voltage at a given arc current) have to remain the same, because he lamp is supposed to electrically match the standard.
So when you want to increase the arc loading without increasing the power, you have to make the arc shorter.
But when keeping all other variables the same, a shorter arc means lower voltage drop, hat you do not want.
So to increase the voltage drop back to where it is supposed to be with the given wattage, you have to boost the mercury pressure.
And to boost the pressure, you need higher operating temperature.
And the higher temperatures and pressures is, what accelerates the aging.
Because with modern factory you may reach better manufacturing consistency, you have less early failures.
With less early failures, you may get a room to sacrifice the median life when still maintaining the 2% failure rate at 16khours (to get 4 years of service interval, that is, what the public lighting market requires).
This extra room allows you to run the materials harder, so to get some extra efficacy from your product so gain some advantage over competitors.
And that is, what happened with MV's in their last two decades...