What is the advantage of VHO T12 over T17?
Newer phosphors can work well with higher intensity, so no need for that large diameter.
Less surface to coat, so less phosphor cost.
Plus thinner arc allows shorter path for the UV so less chance to be absorbed by the mercury, so higher efficacy.
The tendency to boost the efficacy by making the lamps thinner is nothing new in the late 90's, it happened all the time and all the time it had its limit on what the available phosphor could handle.