About time someone calling out all the used car salesman in the lighting industry. They’ve been making a bad name for all the companies who are being reasonable and legitimate about LEDs. All the hype and false advertising that has been pushed by many LED companies I think has been a large part of the pushback on them from folks like us. I don’t dislike LED lighting, just how it’s been handled by marketing and sales, taking advantage of the public which is blissfully ignorant or misinformed of how lighting works.
Such ignorance is quite common among marketing bu11$h1tters, by far not only in lighting industry. It really hurts many new developments. Few examples from auto industry:
Marketing:
Dual clutch is best fuel saver and you may operate it the same as any other automatic.
The facts:
Yes, they do form very reliable, lightweight and efficient transmissions, if you are operating them sensibly regarding how they work, they use to be very long lasting.
But if you are crawling in a typical city jam with them as you are used to do in standard automatics, you wear the clutches (mainly the one for odd gears) in really very short time.
The results:
DCT's/DSG's have extremely bad reputation just because of the clutches wearing off prematurely. Only because people are unintentionally killing the clutch, just because thy were not made aware about the specifics. Because of the marketing claims.
I would bet very similar situation would be with the Fords PowerShift (robotized single clutch mechanical transmissions - mechanically the same as manual, only manipulated by the machine itself). Again people, unaware of what they are really driving, use driving style which could have been OK for classic auto, but make the PowerShift computer confused to such extend it makes the shifts in hasty mode, wearing off the synhro rings, yielding to shifting failures and so functional collapses (car refuses to operate).