Here they have 'HD Radio' which is a digital broadcast, but it works off the existing FM or AM transmission (no need to stop broadcasting analog)
It is not really true. Because it occupies the space FM receivers are designed to work, so by that prevent more analog stations being there.
I think using separate band for a different, incompatible, modulation (at the end it is just another form of modulation - a different way how to carry sound over radio waves) is way better idea than occupying the band some other was designed for. Because the new modulation requires new equipment anyway, the fact it uses diofferent band is no further burden at all.
And if you look carefully into the ITU bandplans, the band now used for DAB was allocated for HiFi broadcast since the late 40's (although the expectation back then when it was allocated was to use wider FM there). But till DAB any broadcast there never took off commercially. First the 3m FM capability was better than the mass produced radios allowed till the 80's anyway, and second the shorter wavelengths means worse signal spread (shadows and reflections) along environment obstacles, so it would require external antenna like TV does. But that is something only acceptable with really large, high end receiver installations, not with the common radios.
The difference is, unlike DAB, the FM does not allows the signal to be distributed by multiple transmitters working in the same area on the same frequency, so was stuck only where the single transmitter may reach And if there was a shadow behind some building or so, or strong reflections, the reception becomes impossible.
It is because the DAB allows that synced transmitters (and the reflections improving, instead harming the transmission), it became possible to go around the obstacles by using multiple smaller transmitters, so it became practical for consumer use (so suffice with just a whip antenna on the radio itself)