I'm thinking they're not "new" but just
GE relabeling their lamps but there may be some changes (higher CRI, or perhaps shorter life) so they can meet the new U.S. efficacy standards.
Reveal: 2600K (replaces old Warm White)
Kitchen & Bath: 3000K (replaces old Soft White)
Work Spaces: 3500K (replaces old White)
GE Garage & Basement: 4100K (replaces old Cool White/Residential Light/Shoplite)
GE Closet & Laundry: 5000K (replaces old Sunshine)
GE Active Spaces: 6500K (replaces old Daylight)
I've used almost exclusively GE lamps in the past, but have also noticed quality go downhill - poor etches, loose endcaps or pins, splotchy phosphor, mercury starvation and vacuum loss (early failure). Nothing like the old "Mainlighter" days. Sylvania has better residential-quality lamps now, or get NOS lamps.