It burned steadily on the ballast made for the lamp. It pulsed a few times and it glowed faintly purple, then some faint red.....then I noticed it was getting dim and all of a sudden SSSSSSSSSSSSSSSS! What a BORING EOL on this lamp. It had melted one cathode lead halfway down and the glass stem was disformed. I guess that is what caused sudden failure.
All I can say is AWWWWW !!!!