Generally operating high pressure lamp in other position (or outside the position range) then specified in the datasheet always lead to some problems. Remember, then manufacturers want to rate their lamps as universal as possible, so restricting some burning positions have always it's good reason in the lamp design or characteristics...
In vertical burning position one electrode is on top of the other one, what may create an overheating problem on the top electrode. E.g. on
e.g. lamp like this the burning position with one electrode above the other one is explicitly prohibited, due to the electrode overheating problem...