All depends on which side is the "hot" side of the ballast. Etch placement has nothing to do with it.
Well, except the modern T5HE/HO tubes, there the etch signalizes the end with the amalgam capsule (and longer "dead end" where the filament is further away from the seal), so in order to insert the tube with correct orientation, yu should follow the instructions on on which side the etch should be.