That's interesting, in Europe we also had the Starcoat brand on regular CRI tubes (Ra80+ Triphopsosphor).
This brand was introduced at the same time that GE pioneered the so-called "Water on Water" process in the lamp manufacturing. The tubes were first given a thin pre-coating of aluminium oxide nanoparticles, and then a second coating of the triphosphor. Both were uniquely water-based suspensions rather than the earlier butyl acetate solvents, which were far better for the environment. And stopped the employees getting high on the fumes that used to intoxicate all fluorescent factories with the characteristic smell of pear drops!
But the most important feature was the pre-coat of Alon powder (GE was not first with that, I suspect it may have been an Osram or Philips invention). In all fluorescent lamps, one of the major mechanisms of lumen depreciation over time is an effect in which the ionised gases in the tube draw sodium ions out of the glass wall to the surface. The sodium then reacts with the mercury dose in the lamp to form sodium amalgam, which forms a greyish coating that progressively absorbs the light output as well as the mercury. Since the Starcoat lamps significantly reduced the rate of that process, they delivered greatly improved lumen maintenance, useful lifetime, and could also be manufactured with a greatly reduced mercury weight. As far as I know this same approach was also used for the Reveal tubes. Most to the top quality tubes from the main manufacturers use this technique since the 1990s.
If you look at any modern Germicidal tube from a reputable manufacturer who uses the same technology, you can see the Alon-C coating. It is only a few nanometres thick and as such creates an optical interference effect, which gives a kind of feint rainbow effect to surface reflections in the glass.
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