Author Topic: Circline new for 1946  (Read 2991 times)
Larry
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Circline new for 1946 « on: August 26, 2014, 11:42:51 AM » Author: Larry
GE announces the new 32 watt Circline bulb available "sometime" in 1946. :D
No mention of Mazda as I think by 1946 the Mazda group of companies (actually a light bulb cartel) was already disbanded.

"New!, exciting!, different!" :o

http://www.ebay.com/itm/1946-Vintage-GE-Lamps-It-s-the-New-Circline-Lamp-Cool-Soft-Fluorescent-Print-Ad-/221530188239?pt=LH_DefaultDomain_0&hash=item33943a69cf


A old Sylvania 15 watt white fluorescent bulb. :D

http://www.ebay.com/itm/Vintage-Sylvania-15W-Fluorescent-White-Tube-Light-Bulb-Made-in-USA-/151393880179?pt=US_Light_Bulbs&hash=item233fc74873

Norelco.

http://www.ebay.com/itm/9-VINTAGE-NEW-OLD-STOCK-NORELCO-FLUORESCENT-LAMPS-LIGHTS-F8T5-D-8-WATTS-/311066487966?pt=LH_DefaultDomain_0&hash=item486d01ec9e
« Last Edit: August 27, 2014, 02:58:47 PM by Larry » Logged

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Re: Circline new for 1946 « Reply #1 on: August 26, 2014, 11:39:49 PM » Author: themaritimegirl
Cool find!

GE's Mazda branding had nothing to do with the lighting company(ies?) called Mazda - completely separate entities. Westinghouse used the Mazda name at one time, as well. But indeed, GE had discontinued use of the Mazda name by 1946.
« Last Edit: August 26, 2014, 11:41:42 PM by TheMaritimeMan » Logged

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Larry
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Re: Circline new for 1946 « Reply #2 on: August 27, 2014, 12:17:55 AM » Author: Larry
Cool find!

GE's Mazda branding had nothing to do with the lighting company(ies?) called Mazda - completely separate entities. Westinghouse used the Mazda name at one time, as well. But indeed, GE had discontinued use of the Mazda name by 1946.

Mazda was a association that involved several incandescent light bulb manufactures and later fluorescent bulb manufactures.
The story of Mazda and their cozy relationship with the electrical utilities is very interesting.
The idea of the Mazda association was to divide up and control the sales and marketing of light bulbs by the manufactures.
But the whole thing fell apart when Sylvania (Hygrade) announced that they were going alone and rejected the light bulb cartel idea.
Plus in 1942 ten companies were under government investigation for price fixing and trying to control the marketing of light bulbs.
GE and Westinghouse was included in the investigation.
The investigation was postponed due to the war and the outcome was unclear, but in the mean time the Mazda association fell apart anyway.



 
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Re: Circline new for 1946 « Reply #3 on: August 27, 2014, 12:24:19 AM » Author: themaritimegirl
That's interesting, I didn't know that. I figured you were referring to the European company/ies called Mazda.  :P
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Re: Circline new for 1946 « Reply #4 on: August 27, 2014, 03:05:06 AM » Author: Larry
That's interesting, I didn't know that. I figured you were referring to the European company/ies called Mazda.  :P

This is a different Mazda which was a association of light bulb manufactures.
The Mazda association did not manufacture anything.
The Mazda association had been around quite a while before fluorescent lighting was introduced in 1938 by GE.
There were several small incandescent bulb manufactures as well as the "big three" GE, Westinghouse, and Sylvania (Hygrade).
The idea of the Mazda association was to have light bulb manufactures "cooperate" with each other to make a better product.
But since GE owned most of the incandescent bulb patents, GE set limits on production of different types of light bulbs by manufactures.

This way the light bulb market could be controlled and keep prices from falling below a certain level.
The electric utilities were also involved and made sure that there was a ever increasing demand for electricity to operate the light bulbs made by the association of bulb manufactures.
The consumer was left out of the picture.
The Mazda association would be called a cartel today.

Also on the surface, GE and Westinghouse were competitors, but in reality they worked together on many areas of common interests, one which was the production of light bulbs and the marketing of those light bulbs through the Mazda association.

All really cozy, but Sylvania (Hygrade) refused to go along with the program and struck out on their own with a aggressive marketing and sales of lighting products.
Eventually this threw a wrench in to the works and the whole cozy Mazda association started to fall apart.
Along with WW2 with all out production for the war effort starting in 1942, the limits on light bulb production that were set up much earlier no longer worked anyway.
Plus the introduction of fluorescent lighting further complicated the Mazda associations internal structure that was originally set up for incandescent bulbs, not fluorescent bulbs.




     


 
 
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