@Medved I have heard of those fixtures with integral starters as well, similar idea.
@RRK I never really considered that it might be anything other than a glow starter, but I suppose that is possible. That would certainly be better.
It is a real shame there isn't any free space inside circline lamps. Of course you could make them so that the base is bulkier (less tube, more base) but at that point it's too much effort.
You do have a point that EOL lamps are likely to be noticed faster in a residential environment. And even if the starter does go bad, the ballast isn't useless. Just needs an external starter (if you have space for it), then you are back in business.