Sadly, I think that all the people in charge now (investment bankers, remember) want to do is make money. Brands, products, or the quality of them, or even the customer, isn't important any more. All that matters is the bottom line.
Perhaps I'm being over-cynical, and I have to be careful not to stray into dangerous or political territory here, but I really do think that all that they care about is how much money they're making
