A lot of indoor recessed downlights in the 70s were designed for a 100w A23 MV in place of a 150w incandescent lamp. They were also common enough in post tops to the point where a picture of a A23 mercury lamp in a post top was on the package of older Philips lamps.
BTW if you want to look a pictures of old vintage HID lights, there's a lot of old literature
here with catalogues from the 60s, 70s, 80s, and 90s of old HID lights.